Meet 5Market Realty: Athens Local Real Estate Company

Our Agents

Scott Talley

C. Scott Talley

Principal Broker and Partner

Scott Talley serves as the qualifying broker and managing partner of 5Market Realty. In this role, Scott manages the business of 5Market and oversees a team of experienced sales associates working primarily in the Athens area. A native of Valdosta, Georgia, Scott Talley moved to Athens in 1999. He enrolled at the University of Georgia where he studied communications and real estate. After graduating, Scott began his career in real estate here in Athens, GA.

Scott Talley has over a decade of experience in residential real estate and he actively sells residential property throughout the greater Athens area. In addition, Scott Talley has an extensive background selling investment real estate in the Athens area. Therefore, Scott is able to help investors both large and small locate ideal investment properties in the area. Lastly, Scott is an experienced commercial broker. He and other associates of 5Market offer services in the leasing, selling, and management of commercial buildings.

Having lived and worked in Athens for 20 years, Scott maintains an in-depth understanding of the Athens real estate market. Scott is a skilled negotiator as well an experienced commercial and residential agent. Scott and his wife, Maggie, currently live in the 5 points area with their three boys Walker, Tullis, and Giles Talley. Email Scott at [email protected]

View Scott Talley’s Listings and Contact Info

Visit Scott Talley’s real estate blog at

Read Scott Talley’s Reviews on Zillow

Jeb Bradberry

Associate Broker and Partner

Jeb Bradberry was born in Moultrie, GA and in 1964, he made Athens his hometown. Jeb attended Clarke Central High School, Cedar Shoals High School and The University of Georgia.

Jeb began his career in real estate in 2001 with Coldwell Banker. While at Coldwell, Jeb assisted buyers and sellers with residential and commercial real estate. Jeb Bradberry is currently a Partner and Associate Broker at 5Market Realty. Jeb has lived and worked in Athens since 1964 and has extensive knowledge of the area and its history. Therefore, Jeb is able to provide his clients with expert knowledge of the local market. Jeb assists his clients with their personal homes but also works with commercial clients and investors. Lastly, Jeb and other associates at 5Market are able to provide management services to clients. Whatever your needs, Jeb is extremely flexible and willing to accommodate all real estate needs.

Jeb has been married to his wife, Charme for 43 years and they have 3 children Lori, Buck, and Maggie. In addition, Jeb is a proud grandfather to 6 grandchildren Walker, Tullis, Giles, Charlie, Hank and the only girl Mae. Jeb also dedicates his spare time to many clubs and organizations which include: Athens Little League, First United Methodist Church, Athens YMCA, Athens Touchdown Club, and he currently serves as a member of the Clarke County Board of Tax Assessors. Email Jeb at [email protected]

View Jeb Bradberry’s Listings and Contact Info

Read Jeb Bradberry ‘s Reviews on Zillow

Daniel Peiken


Voted one of Flagpole’s Athens Favorite Realtors 4 out of 5 years. #2 in 2018!

Daniel has been selling Real Estate in Athens for well over 18 years and is still going strong. He’s helped hundreds of buyers find and buy their perfect home. He guides them through the buying and closing process until they get the keys in their hands. Daniel has helped buyers find their first home, second home, investment property or whatever it is that they are looking for. He’s helped hundreds of sellers sell their homes and land as well.

Daniel focuses on being very patient with his clients, listening to their wants and needs. He takes the stress out of buying and selling since he is very organized and has decades of experience in working with people. Daniel understands that although this is the biggest investment most people make in their lives, he will make finding and buying or selling your home an enjoyable experience. He always takes the time to make sure you, his clients, find the perfect home.

Daniel specializes in the in-town Athens Area, including Normaltown, Boulevard, Cobbham, Hancock Corridor, Pulaski Heights, New Town, Downtown, the Chicopee/Dudley Area, Forest Heights, Homewood Hills and anywhere inside the Athens loop. Email Daniel at [email protected]

View Daniel Peiken’s Listings and Contact Info

Visit his personal website

Read Daniel Peiken’s Reviews on Zillow

Ryan Blue


Ryan started his career in Real Estate in December of 2013 at Keller Williams Realty. In his first year of Real Estate Ryan received the Circle of Achievement award at the end of 2014 which is extremely rare for first year agents. In 2015 Ryan more than doubled his production closing over 60 transactions! When the midyear rankings came out in 2016 Ryan was ranked the #1 independent agent at Keller Williams Greater Athens, an office that has over 100 agents!

Due to Ryan’s sales growth he decided to take his business to the next level and join 5Market Realty. He then created his own team, TEAM BLUE! Ryan’s business model go hand in hand with 5Market’s motto. “Local Company, Local People, Local Knowledge.”

Ryan was born and bred in the Classic City, Athens, Georgia and is an expert in the area. He is a graduate of the 2006 class Oconee County High School. He ventured off to play Collegiate Golf at College of Charleston where he was team captain his Junior and Senior year. He graduated with a major in Communication Studies and a minor in marketing.

Ryan’s competitive background serves his clients perfectly in the Real Estate Industry. While he makes the process extremely enjoyable for his clients, he also fights for their best interest and always wants them to feel like they came out on top!

Ryan has remained one of the top agents in the Athens Area and will continue to do so. Give Ryan and TEAM BLUE a call today to receive customized service you deserve!

Email Ryan at [email protected]

View Team Blue Listings and Contact Info

Visit His Personal Website at


Hally K. DeMent


Hally DeMent was born and raised in Gainesville, GA, but she later moved to Athens where she enrolled at The University of Georgia as undergraduate.  Hally is proud to be from Gainesville, but like most people she fell in love with Athens while in school at UGA.  Not long after graduating, Hally began her career in real estate with Summit Properties where she worked primarily with the leasing and management of real estate.  Hally later married her husband, Greg, and moved to the Lake Oconee area where she furthered her real estate career.

While at Lake Oconee, Hally worked with Coldwell Banker Lake Oconee Realty where she helped clients buy and sell real estate throughout the Lake Oconee area. During this time, Hally honed her skills in real estate while marketing and selling many different types of property.  For example, Hally is well versed with custom homes, historic homes, investment properties, retirement properties, and lake properties.

In 2006, Hally returned to the Athens area with her family.  She continued her real estate career in Athens where she continued to work with residential real estate, and in 2016 Hally joined the team at 5Market Realty.  Hally has experienced success in real estate with consistent production, but her main focus remains on the needs of her clients.  Having lived in Athens for a decade, Hally’s reputation remains impeccable because she maintains a high level knowledge of the Athens market while providing top level service to buyers and sellers throughout the Athens area.   Hally and her husband, Greg, now reside in the 5 Points area with their three children Will, Brad, and Katharine Parker. Email Hally at [email protected]

View Hally DeMent’s Listings and Contact Info

Stephanie Ferrando


Stephanie Ferrando was born in Asheville, NC, but in 1990 she moved to Athens, GA with her husband, Lou.  Stephanie and Lou then chose Oconee County as the ideal place to raise a family.  They now have three children with two currently enrolled in Oconee County schools and the third attending the University of Georgia.

While her children were younger, Stephanie worked as a stay at home mother and after 15 years she embarked on a career in real estate.  In the beginning, Stephanie worked with some of the top producing real estate teams in the Athens area.  During this time, she focused primarily on buyer representation, and over a couple of years she was able to help numerous clients purchase their primary residence.  While Stephanie is well versed in buyer representation, she is also highly experienced when it comes to the marketing, listing and selling process of residential real estate.

After gaining years of experience, Stephanie is now a lead agent helping both buyers and sellers in real estate transactions.  While she remains knowledgeable of the Athens real estate market, Stephanie’s strongest attribute is her dedication to her clients and overall service.  Stephanie strives to get everyone to the closing table happy, and satisfied with a job well done.  Therefore, when you need help with real estate in the Athens area give Stephanie Ferrando a call.  Email Stephanie at [email protected]

Christina Hammond


Christina Hammond is an excellent negotiator that you want on your side of the table. After more than 20 years working with first time buyers, seasoned investors, and buyers/sellers in between, she has the knowledge and expertise you should expect. In anticipation of an aging population, Christina earned a master’s degree in Gerontology (the study of aging) from Brenau University. Along with her certification as a Senior Real Estate Specialist, she understands and advocates for senior citizens as they transition to a new property that enhances their phase of life.

Christina is also our resident property management expert, making her the ideal representative for real estate investors.  She has owned and operated a property management business, Athens’ Best Properties, for 15 years, gaining invaluable insight into the market for real estate investment. If you’re looking to build or expand your rental property portfolio, Christina’s your agent. Contact Christina at 706.255.4731 or by email at [email protected]

For Christina’s website, click here.

Donna Fee


Few agents can claim being local better than Donna Smith Fee. A graduate of Oconee County High School and the University of Georgia graduate, Donna can remember going shopping in downtown Athens with her grandmother and then snagging a chili dawg at Willie’s in Normaltown.  With over 30 years of sales and marketing experience, Donna is not just a listing agent; she is your own personal marketing department.  Donna combines technology and human connections to present your property to as many people as possible. In fact, she currently holds the unofficial record for most guests at an open house!

In addition to Real Estate, Donna is also a Corporate Trainer specializing in communication and sales education. To learn more about how Donna can enhance your business, and Trifecta’s website, click here.

Kayla Redding


Kayla Redding was raised in Grayson, GA, but she later moved to Jefferson which she now calls home.  She began her career in real estate with Reliant Homes in December of 2016, but later affiliated her license with Keller Williams Greater Athens.  Her first role was as a buyer’s agent with Team Blue where she worked exclusively with buyers in Athens and the surrounding counties.

Kayla possess strong knowledge of the Athens but, being that she grew up two counties away she consistently works with clients outside of Athens. Kayla remains focused on her client’s needs; her patience and understanding is a strong attribute which her clients truly appreciate.  Kayla is now a full agent working with both buyers and sellers.  If you have a need in the Athens area or even a little further out Kayla is well equipped to help you through the process.

Email Kayla at [email protected]

Cameron Treadway


Cameron originally began working in real estate as a college freshman in 2000. He worked in real estate while also attending college at the University of Georgia, where he graduated with a degree in economics in 2004. After graduating, he lived in Atlanta for approximately 7 years but chose to move back to Athens with his family in September of 2012. Cameron joined 5Market Realty in November of 2017 to provide his clients with the best knowledge and experience of the Athens area real estate market. He best serves his clients by asking the right questions, which allows him to understand his clients’ needs and meet their objectives.

Cameron’s wife, Candice, is also a 5Market team member. They have 3 children: Allie, Jules, and Ty. Cameron can be reached at [email protected] or feel free to give him a call at 706.340.8774

Candice Treadway


Candice graduated from the University of Georgia in 2003 with a bachelor’s degree in Sociology. During her time in Athens, she was immediately attracted to the amazing people of the community. After a short time in Atlanta, she and her husband, Cameron Treadway, moved back and are currently raising three children who call Athens home.

Candice has experience in marketing, management, and entrepreneurialism. She brings her whole background and her heart to serve others to the Athens community by helping buyers find their next home and guide those selling their homes make the most of their investment.

When you work with Candice, you are sure to get her full attention and consideration. She is generous with her time and makes your interest her top priority. To contact Candice, you may call her directly at 404.550.0045

Alex Sams


Alex’s Athens bloodline dates back to the early 1800’s through his Lyndon line, and the 1920’s when his Great-great-grandfather moved to Athens to operate the Coca-Cola Bottling Company. On his mother’s side, the Hammond and Garrett ancestors are long planted families of Oconee County. Alex has attended Athens Academy, Clarke Central, and UGA. “I was in Athens long before REM and Herschel Walker”. ALEX KNOWS ATHENS.

Alex’s business background has always been about making deals. His path includes small business Merger and Acquisitions, Mobile Communications Entrepreneur, National Consumer Automotive Buying Start-Up Founder, and tech Interim CEO. In real estate, Alex partnered and managed the design, construction and selling/leasing of an Eco-Friendly Condominium complex, as well operated apartment & office space.

A proven community leader, Alex highlights include Head Coach of the Clarke Central JV Girls Soccer Team and sits on the Clarke County Mentor Board. Historic preservation is one of his passions and he has served as Chair of the Athens-Clarke County Historic Preservation Commission for the ACC Government, and Chaired the Athens-Clarke Heritage Foundation Events Committee for three years quadrupling funds raised through events. The ACHF awarded Alex with the President’s Award for his part in saving the historic David C. Barrow Elementary School in Five Points. He was also inducted into the Sigma Pi Kappa National Historic Preservation Honor Society. Alex currently sits on the Clarke County School District eSPLOST Community Oversight Committee, which oversees $130,000,000 in funds for school construction. Mayor Heidi Davidson appoints Alex to the ACC Public Art Task Force, which crafted the ordinance to create the ACC Cultural Affairs Commission & the Public Art Ordinance. In 2018 Alex Chaired the successful campaign to elect a Superior Court Judge. The community is important to Alex and he will continue to serve Athens when he is not serving his clients and spending time with his wife, Eleanor, and two daughters.

See Listings

Email Alex

Jullie Sailors


After 21 years in the medical field, Jullie decided to pursue a full-time career in Real Estate so she could bring her skill set and hard work to people outside the medical community. She has been a licensed Real Estate Agent and member of NAR since 2013.

Jullie Sailors is now an accomplished Athens area agent who brings a strategic yet personable approach to the home buying and selling process.
Jullie has built a reputation for her friendly but professional attention to her clients. She has proven her skills over the years helping buyers to obtain the best value for their dream home while also assisting sellers to a smooth, stress-free sale. If you need help buying or selling in the Greater Athens Area Jullie Sailors is well equipped to guide you through the process.

Gena Knox


Originally from Reynolds, Georgia, Gena and her husband, Davis, moved to Athens in 2005 as they launched a CPG company, Fire & Flavor.  Their business sells all-natural grilling and cooking products to over 10,000 stores nationwide, including Publix, Kroger, and Lowe Home Improvement.

After graduating in 2000 from the University of Georgia with a degree in Landscape Architecture, Gena worked as a designer at Sea Island Resorts on the coast of Georgia.  With her background in design and involvement in the local community, Gena is the perfect fit for finding families a new home.  Her entrepreneurial spirit, high energy, and passion for Athens make Gena an expert in her field.

Gena and her husband live in the heart of five points with their four children.  She is active in numerous organizations and events in the Athens area, as well as a board member of the Georgia State Botanical Gardens.  Gena may be reached by email ([email protected]) or by phone (706) 224-1365.

Monica Gillespie


Monica is deeply rooted and connected to the Athens community. She moved to Athens in 1989 to attend the University of Georgia and graduated in 1992 with a Bachelors Degree. Prior to entering the Real Estate industry, she worked in property management for 10 years, the mortgage industry for 8 years and the retirement and investment industry for the past 10 years. Monica is committed to listening to her client’s needs and utilizing her keen negotiating skills to ensure a successful transaction. She has been married to her husband, Michael, for 25 years. She has a 19-year-old son, Ben, who attends Georgia Southern University and a daughter, Emily, 19, who attends Clarke Central High School. When she isn’t working, Monica enjoys volunteering, traveling, exercising, and spending time with family and friends.

Feel free to contact her directly by email ([email protected]) or by phone (706) 215-3896.

Wendy Jackson


Wendy Jackson joined our team as Director of Marketing and Business Development for one of our real estate teams, but she has a lot more up her sleeve than that!
Originally a licensed real estate agent through the Charleston Trident Association of Realtors in 2006, she previously worked with Agent Owned Realty and Century 21 Properties Plus while living in the Charleston area. Wendy was an Accredited Buyers Representative, a Short Sale and Foresclosure Resource Agent, a Cartus Certified Relocation Specialist and was a member of the NAR, CTAR, and ABR.
Not wanting to jump into real estate without knowing the lay of the land when she relocated to Georgia, she decided to pursue a position as Transaction Coordinator with The Georgia Club Real Estate Co. But after a short time it was clear her passion was bigger than that, and she made the move to 5Market Realty to work alongside Christina Hammond, bringing her experience, knowledge, and talent along with her! She is a fully licensed REALTOR on top of everything else, and we are happy to have her on our team to help serve buyers or sellers!

Feel free to contact her directly at [email protected]